Through a human-centred approach, I place the user and its needs at the heart of each project, delivering solutions that speak for people and align to business goals.

 

Discover

Understanding users and their market context is essential to develop solutions that ultimately serve them and embrace their goals. 

  • Market research

  • User Research

  • Competitor Analysis

  • Interviews & Insights Gathering

  • Contextual Analysis

  

DEFINE

In this phase we gather and analyse insights to define the problem, to identify personas, their experience, frustrations and touch points. This is a moment when after diverging in our research we pull everything together. 

  • Task Analysis & User Journey Map
  • Affinity mapping
  • Persona creation
  • User journey mapping
  • User stories
  • User flows
  • Card sorting
  • Information architecture & sitemaps
  • Feature analysis and prioritisation

Develop

The develop phase involves further divergence to ideate potential solutions, test them with users, working on iterations to make sure that the design is based on user feedback and respond to their goals. 

  • Sketching and ideation
  • Design principles
  • Design studio facilitation
  • Wireframing
  • Prototyping
  • User interface design
  • Interaction design
  • Usability testing

Deliver

This phase includes production of prototypes and designs. Depending on the scope of the projects, these prototypes can be delivered in low, medium or high fidelity with design specifications. In this phase it's also essential to provide clear UI guidelines and interaction design patterns based on a user-centric approach.  

  • Low, Mid Fidelity Prototypes or High fidelity mockups
  • Clickable prototype
  • Visual design
  • Design specification documentation
  • Future recommendations
  • Project presentation